Location-based SMS

SMS solutions controlled by geographical location data

Whether you are planning to open a clothing store, sell food or provide consulting sales services, the greatest obstacle for all businesses is finding a marketing strategy which is able to reach all potential customers. Currently, SMS is popular for promotional services, but it is ineffective when the phone numbers are very far from the store area. So why not direct your SMS marketing to your store location and target customers? This is why location-based SMS marketing is ideal.

1. LOCATION-BASED MESSAGING

• Businesses, organizations, and individuals can deliver contextual messages to mobile users accurately and at convenient times
• Targeted to mobile users who are at a particular geographical location
• Uses hyper-local data to provide contextual messages which are meaningful to the audience

Benefits of SMS marketing

• 98% of SMS messages are read
• 29% of Tweets are read
• 20% of email adverts are opened
• 12% of Facebook posts are read

Advantages of location-based marketing

• Instead of delivering to consumers who are unlikely to use your products or services, location-based messages will target mobile users within the vicinity of your store or business, saving you extra costs.
• So how do we define the target audience in the area? A significant advantage of location-based marketing is that when users pass through your store, they will receive a message for promotions, customer service or promotional products.
• Newly opened stores can promote sales campaigns as incentives for customers.
• This tool is highly effective because it delivers tailored content to engage all customers directly. It significantly optimizes the value of campaigns and achieves exceptional results in reaching potential customers.

Disadvantages of location-based marketing

A disadvantage of this service is that location-based SMS messages will be received repeatedly by customers who travel through your area more than once.

2. ADVERTISING FORMATS

Vinaphone

Geotargeting SMS

• Delivers marketing messages to mobile users who are in a particular location

Geofencing SMS

• Delivers marketing messages when mobile users entering or exiting a particular location

Viettel

• Paired with SMS Brandname
• Delivers marketing messages to mobile subscribers in a particular location
• Incorporates dynamic content to provide a personalized experience
• Varies messages to subscribers entering a particular area, based on hyper-contextual data
• Also targets non-subscribers based on geographical location

3. LOCATION-BASED MARKETING

Vinaphone

• Can target four different geographical regions for marketing
• There are two types of target audience: users exiting the area or users entering or staying in the area
• Viettel
• There are seven types of advertisements: advertising to customers at home (evening), at the office (work hours), customers exiting a particular location, in a particular location, entering or exiting a particular location, and home and office.
• Can target many different geographical regions for marketing
• Can target certain age groups or demographics to receive messages, with no restrictions

4. STEPS TO YOUR ADVERTISING CAMPAIGN

Exceptional advantages of the service

• Increases brand awareness
• Informs customers about the location of the business, as well as special promotions or campaigns such as lucky draws or coupons
• Tracks and manages all customer actions after viewing the campaign; shows the number of leads, calls or bookings
• Proper execution of all operations to meet the objective
• Delivers message to customers according to their behavior and preferences at the desired location
• Features engaging and interactive content
• Customers can share promotional messages with family and friends

5. ACCOUNT SERVICES

6. TARGET CUSTOMERS

To help your business increase sales with mobile ads and achieve exceptional results from your advertising campaign, TriAnh Solutions offers the solution of location-based SMS messages. To find out more about location-based SMS marketing, please contact the hotline at 84-8 73017207 or email sales@trianh.vn.